💁♀️ About 310 Nutrition
At 310, Kelly was responsible for leading paid media creative strategy for all marketing initiatives. One of her most notable accomplishments was writing a script for multiple creator personas to follow. Her goal was to reach a completely new and untapped audience, including Gen Zers and Zillennials who prioritize their health but are not interested in weight loss.
Between August 2022 and January 2023, Kelly directed a UGC concept that received over a million dollars in ad spend and achieved an incredibly profitable ROAS.
Performance
- The cheapest CPCs in the entire account. Along with being the top performer for new customer ROAS.
- Brought up the clickthrough rate to 1.92%, which is the highest in the account.
Accomplishments
Kelly's leadership, creative strategy, and ability to navigate the tough terms of service for a weight loss e-commerce brand advertising on Facebook, Instagram, and TikTok were crucial to 310 Nutrition's success. Under her direction, the company was able to right the ship and successfully rebrand. Many failing accounts became successful, and the company achieved significant revenue growth during her tenure. Kelly's notable accomplishments include leading the paid media creative strategy for all marketing initiatives, writing a script for multiple creator personas to reach a new untapped audience, and navigating platform policies to avoid potential penalties or account closures.