💁♀️ About Betabrand
Kelly's impact on Betabrand was substantial, and her leadership in paid media strategy was a key driver of the company's success. She worked closely with the company's founder and CEO, Chris Lindland, and quickly became a key player within Betabrand’s marketing strategy.
As part of her role, Kelly conducted extensive competitor and market research, developed and pitched new concepts, wrote scripts, filmed user-generated content, and edited all advertisements. Her ability to execute her duties with precision and efficiency was evident from Betabrand's tremendous success during her tenure.
Performance
- The top 18 historical performing ads from 2021 were all Kelly’s
- Receiving 85% of that year's ad spend (totalling to $12,646,967)
- With an average click-through rate (CTR) of 1.1% (high of 2%)
- And average return on advertising spend (ROAS) of 3.56 (high of 6.05)
Accomplishments
Under her leadership, Betabrand generated over $45 million in revenue. Kelly's greatest accomplishment at Betabrand was that she managed to end the company's long-standing, six-figure contract with TubeScience. Kelly was able to achieve this feat by creating unique and innovative concepts that resonated with the company's target audience and proved to be highly effective. In fact, all of the top performers in the company's history were the result of the concepts that Kelly had created.
Kelly's success at Betabrand serves as a testament to her ability to drive growth and innovation through paid media strategy. Her expertise in competitor and market research, concept development, and scriptwriting allowed her to create highly effective advertising campaigns that resonated with the company's target audience. Kelly's leadership in paid media strategy was undoubtedly a key factor in Betabrand's success and serves as a model for other companies looking to drive growth through innovative advertising strategies.