💁♀️ About Metabolic Living
Kelly's success is not only due to her creativity, but also her ability to understand Metabolic Living's target audience and create content that resonates with them. Her work has helped Metabolic Living to achieve its marketing goals and reach a wider audience.
Performance
- Kelly’s ads were able to break 125% eROAS on average upon campaign launch
- Kelly’s ads have recieved 162% lifetime eROAS
- Kelly’s UGC performs better than all of Metabolic’s other content creators.
- Over $1M in ad spend on Kelly’s UGC concepts, with just one iteration of Kelly’s ads receiving well over $200,000 in ad spend with a profitable ROAS.
Accomplishments
As the campaign has scaled, spend efficiency has gone down overall (90%- 96% eROAS, which is expected). However, the UGC is still performing better than other content creators, which is why Metabolic Living is asking for more content.
Metabolic Living's UGC campaign has been a great success. By leveraging the power of user-generated content, the company has been able to promote its products effectively and engage with its target audience. They have loved Kelly’s work and performance so much, they have brought her in-house as their Creative Director.