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Kelly's Betabrand paid media strategy yielded over $45M in revenue, leading to the termination of a long-standing contract with TubeScience. Her top 18 ads of 2021 accounted for 85% of the year's ad spend, averaging a 1.1% CTR and 3.56 ROAS.

Metabolic Living has invested heavily in Facebook advertising, spending $3 million per month on the platform alone. Kelly's user-generated content has gained significant traction, breaking 125% eROAS on average and receiving 162% lifetime eROAS, outperforming all of Metabolic's other content creators.

Kelly's paid media strategy expertise for 310 Nutrition resulted in impressive revenue of over $45M and an average ROAS of 3.56. Her top 18 ads, which made up 85% of the year's ad spend, achieved an outstanding 1.1% CTR with the highest CTR of 1.92%.

Through Kelly’s quick thinking and reoptimized user-generated content, Merit Beauty was able to achieve high conversion rates and a 156% return on ad spend, while also developing an evergreen ad that continued to perform well even after the holiday season.